Native Grace

Branding, Graphic Design, Collateral Design, Website Design & Development.

Native Grace, located in the Southern Highlands, NSW, Australia, is a nursery specialising in distinctive Australian native fauna and flora, and a boutique garden and landscape design studio.

The brand identity comprises a native Eucalyptus flower, custom hand-drawn in a vintage letterpress style to depict heritage, earthiness, and texture. Paired with elongated, elegant typography, juxtaposing elegance with rawness, bringing fresh modernity. Its accompanying muted burnt tones colour palette reminisces the great outback Australian landscape - rural, rustic, and brimming with raw beauty. The same design principle is carried throughout its digital footprint, creating an on-brand, luscious e-commerce website that celebrates the unique beauty of Native Australian flora and fauna with a contemporary lens.